Rivian’s electric trucks are some of the most powerful and quickest accelerating of them all. And perhaps most egregious of all, automakers even discovered they could charge a premium doing it by pitching such large automobiles as lifestyle vehicles. So the US auto industry discovered they could sell vehicles that avoided stricter safety and emissions regulations, thus saving them money in manufacturing. It was possible because this automotive class, as mostly commercial vehicles, was exempt from the more stringent safety and emissions standards applied to regular passenger cars. So why did that change? Mostly it had to do with the US automotive industry successfully lobbying to get pickup trucks and SUVs classified as “light trucks,” a category previously reserved for commercial vehicles, and one that made it possible to avoid regulations.
It was a simpler time, when cars weighed less, held more, and had better visibility. It fit a seven-person family and the dog, plus everyone’s luggage, and became the iconic family road trip vehicle for decades. There was a time when the “big family car” in the US was a station wagon. As you can probably guess though, it has to do with money, namely profits for manufacturers. But what is a bit less well known is exactly why. It’s no secret that America has a love affair with massive vehicles, namely trucks and SUVs. And we need to talk about all of these massive electric trucks. If you saw a good friend of yours, someone that you loved, backsliding again into their destructive habits, you’d say something, right? I would. 2024 Chevy Silverado EV RST (source: Chevrolet)
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